Project Description:

We are seeking the assistance of Lancer to create content to assist in developing a content strategy for Creating Your Bedroom Spa campaign. The objective of this mini task is to evaluate provided content and draft a comprehensive strategy that effectively converts the suggested audience into completing the call to action. We are particularly interested in incorporating eMail, Linkedin, Pinterest, Facebook, and Instagram content into the strategy to maximize engagement and reach.

Things to Consider:

Purpose: The purpose of the content strategy is to promote Creating Your Bedroom Spa  campaign by https://restleadstorevenue.com/creating-your-bedroom-spa. The strategy should focus on raising awareness about the benefits of sleep encouraging the target audience to take action.

Audience: The target audience for this campaign includes individuals who struggle with burnout and sleep-related issues, such as insomnia, sleep apnea, or restless nights. The content should speak directly to their challenges, desires, and aspirations, providing relevant solutions and engaging storytelling. This is preleminary and more research will need to be done but for the sake of the task this can be used as a guidline. 

Channels: The content strategy should encompass various channels, with a particular emphasis on  Linkedin, Facebook and Instagram. The strategy should outline how to optimize the content for Linkedin, Facebook and Instagram format and algorithms, ensuring maximum visibility and engagement.

Brand Guidelines: Please adhere to the Rest Leads to Revenue, which will be provided upon project initiation. These guidelines will outline the brand’s tone, messaging, visual elements, and overall brand identity. The content strategy should align with the coach’s brand and reflect their expertise and values.